Percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.įormula: (measurable impressions ∕ eligible impressions) × 100Īn ad is measurable when the Active View enabled tag successfully captured viewability information about the impression. Viewable impression measurement tools experience a small amount of data loss in addition to measurement gaps from some cross-domain iframe scenarios.Īd Manager's measurability metric focuses on actual measurement gaps, which you can resolve by removing iframes (learn more about troubleshooting viewability).
